4 Clues Your LinkedIn Strategy Is Working


It easy to invest a lot of time and effort into social media, and figuring out your return on investment (or ROI) can be difficult task. So how can you tell if your hard work is starting to pay off?

1. Your Search Appearances And Profile Views Have Increased. This means your profile is circulating well in LinkedIn. You have enough connections, groups, and activity on LinkedIn that your profile is starting to reach (and interest!) others. And your keywords are doing their job well.

2. The People Viewing Your Profile Are In Your Target Industry. When your LinkedIn strategy is coming together well, you’ll that the people viewing your profile are the people most relevant to you—legal recruiters, employers, business and strategic allies, clients, and others. In other words, your LinkedIn presence is not just reaching people, it’s reaching people who matter to your job and career success.

3. People Are Reaching Out To You—Both On And Off LinkedIn. At some point, you’ll see the table start to turn on LinkedIn. Rather than you initiating all connections and interactions, you’ll become a desirable contact. Users will want you in their network and begin seeking you out.

4. Opportunities Start To Come In. Opportunities come in many shapes and sizes. They all show that you’ve become well regarded. Your opportunity might show itself in mentor-like relationships, requests to guest blog or work on article or other project, offers to exchange links, client referrals, notification of career opportunities... and, of course, eventually job offers!