Love it or hate it, we recommend every attorney have a strong presence on LinkedIn.
LinkedIn allows attorneys to build professional networks, re-establish ties with old colleagues and classmates, establish themselves as subject matter experts and thought-leaders, interact with lawyers around the world in similar or related practice areas, meet potential clients, and research employers and job opportunities. All these activities can lead to career opportunities.
LinkedIn is also a top tool for hiring personnel. Some recruiters report spending 4 to 5 hours each day on LinkedIn scouting top candidates. Likewise, employers use LinkedIn to vet job applicants—even before initial interviews.
Take Control of Your Professional Brand
Some attorneys have online profiles through their law firms. But those profiles are designed to advance their employers’ interests, not their own career goals. LinkedIn provides a platform for lawyers wanting to establish a free, professional online identity that they—rather than their employers—control.
For lawyers in corporations, government, nonprofits, and other employers that do not have online profiles of their attorneys, a LinkedIn profile may be one of the few ways to have any professional online presence at all.
LinkedIn Profile Optimization for Lawyers
We’re in the process of updating our full menu of LinkedIn offerings so we have limited options available here. If you need assistance beyond what we have listed on our scheduling page, please let us know.